{"id":2345,"date":"2011-01-15T10:50:01","date_gmt":"2011-01-15T13:50:01","guid":{"rendered":"http:\/\/www.mrtrader.com.ar\/?p=2345"},"modified":"2011-06-27T21:56:23","modified_gmt":"2011-06-28T00:56:23","slug":"rentabilidad-de-invertir-en-energa-renovable-y-la-necesidad-de-marketing-verde","status":"publish","type":"post","link":"https:\/\/www.mrtrader.com.ar\/?p=2345","title":{"rendered":"Rentabilidad de invertir en energ&iacute;a renovable y la necesidad de marketing verde"},"content":{"rendered":"<p>De una encuesta a 400 compa\u00f1\u00edas que invirtieron en energ\u00eda verde(solar, e\u00f3lica, biom\u00e1sica, etc), el 75% asegura haber obtenido un retorno mayor a un punto porcentual sobre su inversi\u00f3n.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.mrtrader.com.ar\/wp-content\/uploads\/2011\/01\/renovables.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter\" style=\" border: 0pt none;\" title=\"Retorno de la inversi\u00f3n verde\" src=\"http:\/\/www.mrtrader.com.ar\/wp-content\/uploads\/2011\/01\/renovables_thumb.jpg\" border=\"0\" alt=\"Retorno de la inversi\u00f3n verde\" width=\"597\" height=\"411\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Es de pensar que este retorno es el bruto medido en ahorro, o sea, cuanto ahorran las empresas usando una energ\u00eda alternativa generada por ellas misma, en lugar de comprarla.<\/p>\n<p>Y sin olvidar que en varios pa\u00edses hay beneficios fiscales para las empresas que se vuelquen a lo verde.<\/p>\n<h2>Marketing verde<\/h2>\n<p>Si se tiene en cuenta el costo oportunidad hoy, no creo que sea una inversi\u00f3n para hacer buscando rentabilidad monetaria inmediata, sino m\u00e1s bien una necesidad o gasto necesario, pensando en un cliente que empezar\u00e1 a preguntarse si el producto o servicio que compra es de manufactura verde, los beneficios en el posicionamiento de la marca se notar\u00e1n hoy, los financieros ma\u00f1ana.<\/p>\n<p>En fin por un mundo mejor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De una encuesta a 400 compa\u00f1\u00edas que invirtieron en energ\u00eda verde(solar, e\u00f3lica, biom\u00e1sica, etc), el 75% asegura haber obtenido un retorno mayor a un punto porcentual sobre su inversi\u00f3n. &nbsp; Es de pensar que este retorno es el bruto medido en ahorro, o sea, cuanto ahorran las empresas usando una energ\u00eda alternativa generada por ellas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[875,91,41],"tags":[77,882,914,913],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rentabilidad de invertir en energ&iacute;a renovable y la necesidad de marketing verde - M r. T r a d e r<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mrtrader.com.ar\/?p=2345\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rentabilidad de invertir en energ&iacute;a renovable y la necesidad de marketing verde - M r. 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